Having been interested in attraction for many years now, I found this book and thought I’d see how things have changed in the last decade.

I can see from the get-go that this book is different. The author tries to be scientific with his explanations of the attraction process and I have to say – his viewpoints simply make sense as opposed to what is generally considered ‘conventional wisdom’ before.

I was initially weirded out by case studies being named after sweets like ‘Sir Bubblegum’ but pretty soon, it grew on me and it became somewhat charming and interesting. The book is funny in many areas and whilst it’s political-correctness was pushed at some points, it did have a good element of fun.

The author does a great job at finding the middle ground between explaining scientific principles and being entertaining at the same time. But the real review will be in the practice!

Having been interested in attraction for many years now, I found this book and thought I’d see how things have changed in the last decade.

I can see from the get-go that this book is different. The author tries to be scientific with his explanations of the attraction process and I have to say – his viewpoints simply make sense as opposed to what is generally considered ‘conventional wisdom’ before.

I was initially weirded out by case studies being named after sweets like ‘Sir Bubblegum’ but pretty soon, it grew on me and it became somewhat charming and interesting. The book is funny in many areas and whilst it’s political-correctness was pushed at some points, it did have a good element of fun.

The author does a great job at finding the middle ground between explaining scientific principles and being entertaining at the same time. But the real review will be in the practice!