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There's a lot of talk right now about Toxic Masculinity, but did you know that there is a type of masculinity that women are craving, and not enough men are bringing to the table?

It's called Masculine Vulnerability, and today I'm going to tell you why it's a critical part of building rapport and attraction with women.

To express fear, or sadness or vulnerability of any kind is a form of weakness that we should feel ashamed of.

We then grow up to become men who don't allow ourselves to feel a large array of feelings, and if we do actually feel something (which we all do whether we care to admit it or not), then we certainly don't share these shameful emotional experiences with other men or women.

When it comes to dating, it's very easy to believe that women want the emotionally perfect man. A man who never feels fear, or sadness, or insecurity. So we pretend to be that 'perfect' man so women will be impressed by us.

But the truth about humans is vastly different. We can only feel close to another human being when we both share emotions together. Think about the last time one of your friends shared a deeply vulnerable emotional moment with you. Didn't you suddenly feel a deeper sense of connection with that friend?

It's true, that most women love confidence in a man. But don't make the mistake of thinking that feeling emotions equals low confidence levels. In fact, most women are acutely aware that it takes guts to openly share vulnerability and only 'real men' dare to do it.

Don't make this a 'poor me' sob story you might tell to a person to get sympathy, just make it a natural part of your life that was difficult but doesn't hold you back.

For example, I might say "I really love travelling, and I travel alone quite a bit. But I'll tell you I've never felt so lonely in all my life as when I went to the Grand Canyon on my own and realised I had nobody next to me to share that incredible view with. It was quite a sad moment and left me deep in thought on the long bus ride back to Las Vegas - Have you ever traveled alone?"

Notice that this story doesn't make me look weak or pathetic in any way. It just makes it clear that I'm a man who is comfortable with feeling and expressing emotions.

THIS is how most women are craving to connect with the men around them.

The difference between vulnerability and weakness is this:

Every man alive is weak from time to time, and there is no shame in it, but women will find your vulnerability far more sexy than your weakness.

So stop trying to be the the cool cat who feels nothing, and be willing to demonstrate vulnerability around the women you want to connect with.

You'll look more confident, more mature, women will trust you more, and they'll have a lot more respect for you.

Is there a topic you'd like me to write about or make an animated video about? Let me know in the comments below.